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Affiliate Marketing

What is Referral Marketing

Why Referral Marketing Can Be Your Online Store’s Most Powerful Marketing Tactic

Referral marketing is when you get consumers to talk about your brand with their peers, acquaintances and family members. It’s like marketing. The difference is your customers are the ones who do the work for you. This happens a lot more common than you think.

After all, when was the last time that you availed of a service based on your peers’ referral? When was the last time that you dined in a restaurant because of your mom’s recommendation? Did you ask for any recommendations from your friends or family for any product in the past few weeks? I bet that you did!

It’s natural to seek recommendations from friends and family. You don’t just automatically trust sponsored ads, because the information is not always entirely true. You want to get the complete picture, so you turn to people you trust the most. You ask about their experiences and get their advice. That’s because they’re not going to sugarcoat the details.

In fact, ReferralCandy found that 92% of consumers trust recommendations from their peers. In addition, while 83% are willing to give product recommendations, only 23% of consumers are likely to tell their friends and family about a product.

This is how referral marketing enters the picture. It’s when marketers deliberate the referral process, to make sure that consumers tell their network about their recent purchase.

This involves the implementation of a referral program. The program gives rewards to  customers who promote a product or service, in order to expand their customer base. These rewards can be in the form of discounts, offers and freebies.

But Would Customers be Motivated to Share with Material Incentives?

The secret to referral marketing’s success is that everyone loves to do it. You talk about the laptop we’ve purchased on Facebook, Twitter and Instagram. You write lengthy Facebook posts about our experiences with different services. That’s because you want to share relevant information to your friends and family.

If we’ve gone to a great restaurant, then you talk about the experience with your friends. This way, they can have an amazing night.  You don’t just do it because you love it. You genuinely have an incentive to make your friend’s lives better.

This is the reason why you customers are naturally drawn to referral programs. They want to talk to their friends about an amazing product and service. If they get rewarded for it, then that makes it even better!

So How do you Get Started?

How to Start Your Referral Program

All you need to do is to head over to Referralcandy to sign up.

Next, enter the relevant information and install the ReferralCandy app. Once you’re done, complete the setup process and you’re good to go.

The Best Part?

ReferralCandy’s automation features enable you to run your referral programs smoothly, without being managed constantly. Once your customers sign-up for the  referral program they are emailed a personal referral link, which they can share with their peers. In turn, for any successful referral, the app automatically provides the customer with the rewards you indicated.

So what are you waiting for? Head over to ReferralCandy and start your own referral program today!

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.