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Digital Marketing

Why You Need QR Codes in Your Next Marketing Campaign

If your business isn’t into QR codes right now, you might often think to yourself:

What’s the big deal with a bunch of upgraded barcodes?

For starters, Quick Response codes provide customers with instant access to content and promotions.

Let’s say, you want to get customers to include you in their address book. Chances are they’ll think about saving your contact details, but they won’t actually do it. In this scenario, the vCard Code or the “virtual business card” code provides a perfect solution. All customers need to do is scan the QR code using their smartphone and your contact details are immediately saved.

Let’s have another example.

Say, you have an app that you want customers to download. Similar to the previous example, all customers need to do is scan the QR code in the product. Once they scan the code, they’re immediately forwarded to its location in the app store.

Yes, it’s that fast and easy!

But they’re not limited to contact details and app URLs. A simple QR code can store PDF files, images, MP3 music, web addresses and a lot more. This makes them an ideal tool for marketers with a lot of creative ideas and promotions.

In fact, QR code creation boosted a whopping 1,253% in 2011 and two million QR codes were created in less than three months! A similar report by  Scanbury found that that QR codes led to 4.3 scans per person in 2015. This data isn’t surprising given that there are an estimated 10 billion mobile devices used worldwide.

How Can You Use QR Codes in Your Next Marketing Campaign?

Early adopters of QR  codes have found a lot of creative ways to integrate them into their marketing campaigns. Here are some beautiful QR code ads by Instagram and Angry birds:

Once users scan the images, they are immediately redirected to the app store.

Meanwhile, retail stores like Tesco helped commuters maximise their time in the bus by embedding QR codes in subway stations and bus stops. Customers who scan the code can shop their groceries online while waiting for the train. When they get home, the items they shopped can be delivered right on their doorstep, which is a great time saver.

Spotify made a similar move when it introduced Spotify codes, which allowed users to immediately share their favorite artists, albums, and playlists via QR codes. They can scan a friend’s QR code to follow their playlists, or share a screenshot of a QR code to share their Spotify profile.

Ready to Include QR Codes In Your Next Marketing Campaign?

Creating QR codes is fast and easy. Just head over to  QR Stuff to create your first QR code (for free)! If you prefer to have beautiful and eye-catching codes, then you can head over to  Custom QR Codes to design the codes you want.

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.