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Digital Marketing

Why You Need to Publish Content Consistently to Boost Your Traffic

Everyone knows that content is king.

Content helps businesses increase brand awareness, reach sales goals, acquire leads and nurture leads at the same time. So, you’d be hard-pressed to find a business that isn’t into content marketing.

But now that everyone has the ability to publish content online, there’s a lot more competition. In fact, millennials now have an attention span of 5 seconds. Once they see an ad, they’ll quickly move on. So, how would you get loyal customers? How do you make people pay attention to your content?

One of the best ways businesses can set themselves apart is through consistency.

Why Consistency Matters?

  1. Google Rewards Consistency

Google regularly crawls your site for fresh content. If it discovers that you publish frequently, then you’ll rank even better.

Hence, you’ll get more traffic to your website!   

  1. It Builds Engagement

Consistency leads to repeat traffic from visitors too!

If you publish content frequently, then your audience stays engaged. They’ll get into the habit of coming back to your website and social media channels. They’ll also regularly engage with your emails, blog posts or tweets. And…if they like what they see, then they’ll share it with their own network too!

Not only does this increase brand awareness, but it can also do wonders for your online traffic.

  1. It Establishes Credibility

Popular websites such as Hubspot, Moz, Entrepreneur and Crazy Egg— have one thing in common—consistency.

They publish the latest industry trends and post new content everyday. As a result, if viewers want to learn about something, then they’ll likely type the relevant keywords together with the name of the publication on the search bar. This leads a site’s traffic to skyrocket to unimaginable heights.

But that’s not all….

Consistency is associated with expertise. The more content that you have is associated with the expertise that you have to offer. In fact, a good blog can entice B2Bs and B2C’s to think about buying your product or service. After all, they won’t think of your brand as a mere “nobody”, instead they’ll see an expert that they can trust.

This means that you get the best of both worlds.

You increase your site’s traffic and you generate more sales.

  1. It Increases Inbound Links

Now, that your site is credible, engaging and #1 on Google’s search results; you’re more likely to get inbound links too!

Bloggers and thought leaders are more likely to reference and link back to your site, when you have a lot of social proof. They’re also more likely to find your content, if it’s near the top of Google’s search results.


Never forget the key thing that matters—consistency.

Publishing high-quality content on a regular basis, inspires readers to check out your site on a regular basis, as well. When these readers are impressed, they’re more likely to promote your content and help boost your search traffic. And, as your popularity skyrockets, then your SEO will skyrocket too!

Did we miss anything? Do you want to share more benefits of posting content consistently? Let us know by commenting down below!


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Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.