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Get More Reviews for Your Shopify Store

3 Simple Techniques That Will Win You More Reviews for Your Shopify Store

Customers often rely on customer reviews to assess an online brand’s reputation and credibility. And what reviewers have to say will ultimately define whether or not they buy from a Shopify store.

In fact, one study found that placing a star rating beside an ad led to a 28.72% higher conversion, compared to those without star ratings. Similar studies have found that 63% of customers are more likely to purchase from an online store with a good amount of reviews and having 50 or more reviews per product can mean a 4.6% increase in conversion rates.

To put it simply, product reviews are the key to higher conversion rates and more sales.

But how do you get more reviews? In this post, we’ll show you three tactics that can score you more online reviews:

Keep it simple, stupid (KISS)

The KISS principle states that most systems work best if they are kept simple rather than made complex. This concept can also be applied for product reviews.

One of the many reasons why customers don’t leave a star rating or a review is because of the many questions they have to answer. Some might be inclined to open an email request, find it overwhelming and mutter, “I’ll finish it later.” To avoid this scenario, make the process easier.

Follow Althea’s example and ask for a star rating then ask customers to fill up a simple form.  Don’t ask a lot of complicated questions and require lengthy text reviews.

Shopify Store - Digital Cake

This process is fast, easy and simple, greatly improving the likelihood that your customers will leave a review.

Ask at the right time

To get the best customer reviews, you need to find the best time between the a customer receives their purchase and the point where they’ve spent a good amount of time using the product. This is the best moment to send a post-purchase review email and get good feedback.

According to Rivio, you should send post-purchase emails 10 days after payment to get insightful reviews for your product.

Provide Coupons and Discounts

Smart sellers know that the best way to encourage customers to leave product reviews is to provide incentives. Give discounts, offers or giveaways—in exchange for an honest review.

Shopify - Digital Cake

The main thing you need to remember when using this tactic is the words “honest” and “authentic.” Your offer shouldn’t “bribe” customers and it doesn’t give you the right to delete negative feedback. In fact, 52% of buyers will they trust a business more if they see a few negative online reviews of their products.

So, encourage customers to share what they think with a small offer, but don’t make it seem like your reviews section is filled with an unbelievable amount of great reviews.

Over to You

Encouraging customers to leave reviews in your Shopify store shouldn’t be complicated and confusing.

You only need to create a simple review form with star ratings and no lengthy questions. You should also remember to send post-purchase emails at the right time and to incentivize customers with coupons and discounts.

How do you encourage customers to leave a review on your Shopify store? Get in touch to discuss more

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.