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Digital Marketing

The Unexpected Move that Will Boost Your Online Store’s Email Signups

You Need More Email Signups

Pop-ups are an extremely noticeable call-to-action. They may force you to subscribe to a site, but more often than not, they’re used to increase sign-ups. In fact, one test found that popups drove 1,375% more email captures.

In one blog post, Entrepreneur talks about how pop-ups helped increase their subscriptions rate by 86 percent sales by 162 percent. These popups are extremely effective because they provide a last ditch  effort to get new visitors to subscribe, or to create an account.

If you’re a marketer, then I’m sure you understand why subscriptions are important. People look at their emails on a daily basis. While they don’t always click promotional emails, they can see marketing messages just by looking at the email’s title. This makes email one of the best conversion rate optimization tactics for online stores. In fact, Monetate found that email marketing drove more conversions than any other marketing channel, including search and social.  Businesses that leverage automation have even witnessed their conversion rates skyrocket by 50 percent.

These numbers don’t lie. So if you’re not using popups to boost your online store’s email signups then you can’t effectively increase your customer base.

How Can You Create Pop-ups

You can create pop-ups that work in any device using Pixelpop.  All you need to do is to visit its page on the Shopify store and click the “Get” button.

Once installed, you can create pop-ups in an easy-to-use visual editor. The app comes with customizable templates that can match with your brand’s asthetic.

email sign ups

The best part?

You can also use it to monitor traffic and product pages, in a user-friendly dashboard. 


When’s the Best Time to Show a Pop-up?

Neil Patel recommends that pop-ups should appear at least 20-30 seconds after first-time customers have viewed a site. This way, if customers click the back button, then it won’t damage your site’s search engine rankings.

You can also show pop-ups to customers before they leave a site. For example, Neil Patel’s site shows pop-ups when viewers move their mouse cursor out, as they’re leaving.

How Do You Create a Compelling Pop-up?  

Pop-ups are more than just a box with the word “subscribe.” The best pop-ups let visitors know what they’re missing, if they don’t sign-up.

Here’s example of a pop-up from Brian Dean:

It includes a strong CTA that can convince anyone to click the button.

Another way you can incentivize customers to sign-up, is through pop-ups with offers such as ebooks and whitepapers, that can provide value to audiences.

You can also show popups with offers that include free shipping and discounts to convince visitors to sign-up.

So Let’s Recap What We Covered Today

Adding pop-ups is one surefire way you can increase your ecommerce store’s conversion rate. You can easily  create these pop-ups using Pixelpop. And, you don’t need any design or coding experience, to get started.

It may take some time getting used to. But as long as you know the basics, then you’re on the right track.

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.