Why graduates need to start thinking of a career in Ecommerce Consultancy rather than traditional marketing.
Back in 2010, I started a work experience placement at a branding and marketing company and instantly fell in love (the fact I was working with iMacs was probably something to do with that). Since then, every educational choice I have made has been to try and be one of those people I worked with seven years ago (and of course own an iMac), but in my last year of university this changed and I found myself applying for an Ecommerce Consultancy internship.
Why? Because traditional marketing is no longer as relevant as it once was, whilst digital marketing is becoming more important for companies and thus, the need for Ecommerce consultancy is increasing.
For a long time, marketing has been a popular choice for business and media graduates, but the marketing landscape has changed since we all made the decision of what degree to pick three years ago. In the four days that I have been an intern, everything I thought I knew about marketing and what it entailed has changed.
So what exactly has changed?
Lower Entry Barriers
Previously, the extent of a company’s marketing capabilities depended on the amount of money they could afford to spend on it. Today, however, this is no longer the case. If companies (no matter the size) hire an Ecommerce consultancy agency, the money companies do spend on marketing is better utilised, as marketing is no longer about gaining attention but instead allowing customer’s to find you.
Increased Customer Choice
As the internet has lowered the barriers of entry into certain sectors, the customer has more choice than ever before, which are available to them from a quick search on any given search engine. Every search brings up hundreds of thousands of results, even if what you are looking for is very niche, so it is becoming increasingly more important for companies to make sure that their website appears on the first page (by using techniques such as SEO and PPC). While traditional marketing companies have started to master the use of social media, they have yet to gain the techniques and knowledge involved in making a company more prominent on the web.
There is now an infinite number of competitors that businesses have to think about and as there are new companies starting up every day, this pool of competition doesn’t seem to be shrinking. The only way competitors are going to be able to stay ahead, is by hiring an Ecommerce consultancy agency to maintain their website and social media profiling, to ensure that the keywords they are using in their online platforms correspond with what customer’s are actually searching for.
The landscape is constantly changing and no one is able to predict what is coming. Over the last week, I have realised that Ecommerce consultancy is the new ‘marketing’ and hope that fresh out of university graduates realise it to. It is the industry that keeps you at the forefront of changes in the landscape, allows for a large degree of autonomy and creative control and most importantly is fun, challenging and refreshing.