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Digital Cake team nominated as Digital Women of the year

Three members of the Digital Cake team have been shortlisted for “Digital Woman of the Year” in the inaugural Digital Women Awards, that are being held in London just after International Women’s Day. The past two years have seen many successes for Digital Cake and our clients, we have been recognised for the strength of our work in the digital space as an e-commerce agency, and as Shopify experts.

Our very own Cheryl Thomas, Kirstie Smith and Katie Underwood have all been shortlisted for the  “Digital Woman of the Year” award. Digital Women celebrates all women working in digital and the awards recognise those who are going above and beyond in their digital space while producing incredible work. As well as being shortlisted for this award, Cheryl, Kirstie and Katie have been announced as three of the “40 Women to Watch”.  The accolades mean that they are amongst the highest achieving and most innovative women working in the digital sector in the UK today.

Kirstie Smith, our Marketing Director, has additionally been shortlisted in the “Digital Women Role Model of the Year” and “Digital Women Community Leader of the Year” categories.  Kirstie’s nominations are in recognition of her role in establishing Social Circle, a monthly social media networking event, as well as her lecturing role at Birmingham City University where she’s delivered courses in Digital Marketing (BA Hons) and Future Media (MA / MSc). She comments:

“My passion for all things relating to digital marketing and e-commerce is undeniable. I have committed time to both Social Circle and to supporting the next generation of marketeers as they study.  For me, something like Social Circle is vital in driving innovation amongst like-minded industry professionals, whilst my time lecturing allows me to share my enthusiasm with the digital creative professionals of tomorrow.”

Our CEO Chris Thomas has said:

“In Cheryl, Kirstie and Katie, we have some of the most ambitious, passionate and experienced digital marketeers out there and this is something that the clients who choose to work with Digital Cake undoubtedly benefit from. As an agency head, I am hugely aware of the benefit that having these three women as part of the Digital Cake team brings to the wider team as well as to our growing client base.  I wish them all the best of luck at the awards.”

Good luck to all the other nominees, it’s great to see so much female talent coming through the industry. 

For more information on Social Circle visit:

For more information on Girl Code visit:

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.