Katie Underwood
Biography
The closest you’ll get to an absolute authority on CRM, reporting, and email marketing, Katie brings more than 10 years of experience to her role as head of marketing. Having worked extensively, in the world of complaints and in the in house side of the hospitality marketing industry, before her head first dive into the world of eCommerce, Katie has evolved into the marketing MVP she is today.
Whether it be constructing eCommerce marketing strategies, strengthening client relationships, or simply making sure that work at Cake is moving as planned, Katie ensures that a brand not only blossoms, but flourishes in the eCommerce landscape.
Highlights
P&Co loyalty marketing
As one of our longest running clients, it was great to get more directly involved with P&Co in the form of a loyalty launch. And with all the work we put in on the project, seeing how many fans of the brand jumped right at the opportunity was all the reward we needed.
Read the full case study here.
Go Thrift
Transforming a client’s offering and building them a D2C store from scratch is always a unique challenge, as you don’t have a whole lot to build from. However, it makes you all the more proud of the finished project. Go Thrift had a large customer base on eBay, but turning that into something tangible was something I really enjoyed heading up.
Read the full case study here.
Birmingham Museums
As a Birmingham based agency, we cherish any opportunity to support our local businesses. When I saw the final result of the work we had done for Birmingham museums, I was ecstatic and it’s something that I’m particularly proud to have been a part of.
Read the full case study here.
Experience
- CRM & Loyalty
- Account management
- Organic social
- Affiliate marketing
- eCommerce
- Caesar salad critic
Trivia
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Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!