Senior Performance Executive
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With previous experience in content writing and B2B PR, it might be a surprise that Gourav prides himself most on his skills with numbers. Having graduated from the oft-travelled Birmingham City University Digital marketing course, Gourav brings a keen eye for budgets and mathematics to his performance-marketing-heavy day-to-day.
Having grown up in Verona, Italy, Gourav fluently speaks three languages in English, Italian and Punjabi - and a fourth if we count his algebra skills too. A keen Inter Milan fan, pizza maker and performance marketer, Gourav is one of the main players keeping our performance marketing team one of the agency’s strongest.
I've worked on theperformance marketing and merchandising streategies for P&Co since my first day working at Cake. It's been a very rewarding journey to scale my involvement with the brand in that time. We're constantly testing new strategies, finding new ways to push the envelope further, and the P&Co team has been super helpful at every stage.
Check out the full P&Co Performance Marketing case study.
WESN came to us with loads of ideas and were extremely forthcoming - placing as much value in the work that goes into ads as we do.
Seeing our input deliver such successful results is always rewarding - but it was great that it was for a brand that helped as much as WESN did.
Read the full WESN Performance Marketing Case Study.
The LES project was the first website project I worked on after I joined Cake. This was such a great project to work on, as despite it not being your everyday brand, I was able to learn a lot of new Shopify skills that helped on the navigation side of the website.
Read the full Lifting Equipment Store case study.
Luke have been a very insightful brand to work with, as they have a very different customer to many of the other fashion brands I've worked with. It goes to show the power of our performance marketing strategies, and how they can work just as well on completely different brands so long as the creative and audience targeting is on point.
I've watched OTHER grow with Cake since they started working with us in 2023. And the work we've done on their performance marketing has been a major point of focus. It's no wonder they've had such great results.
Read the full OTHER ecommerce marketing case study.
We're always on the lookout for creative thinkers, problem-solvers, and ambitious minds who just get it. If you're looking to work at a place where great work meets great people, check out our open roles and see if there's a spot for you at Cake.
EXPLORE CareersEvery great relationship starts with a conversation, so schedule your call with us now and let’s find out how we can help you unleash your potential.
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