Liberty Mason
Biography
Liberty joined us as Junior Account Executive as a new graduate back in 2021. Dedicated to growing in her role, she has since established herself as a core member of our marketing team.
Having worked across multiple disciplines, Liberty has found her specialism working across client communications, email marketing, and all facets of account management. Liberty’s favourite projects have included work for Tweakit, The British Blanket Company and Treatbox, all of which have seen her test her skills across CRM, account management, and email marketing.
Dog lady, foodie, and resident shopaholic, Lib’s varied experience allows her to handle whatever challenge is thrown her way.
Highlights
Tweakit
Tweakit was an entirely new business when they approached us, and so getting them started with a full CRM and communication strategy was essential for setting them up on the right path. Putting across their brand values and educating potential customers was key, and since launching the company has seen great results.
Read the full case study here.
Treatbox CRM
We’ve worked with Treatbox on a few projects at this point, and I got particularly involved in their CRM needs. Brand guidelines and communicating with a customer have to go hand in hand, as it’s so easy for the alignment between the two to waver. In working consistently alongside Treatbox since this project, we’ve made sure to keep their communication in check.
Read the full case study here.
Site Oppo - Mobile app development
I’ve been lucky enough to manage projects of all different shapes and sizes throughout my time working at Cake, and this project is a testament to that fact. The finished Site Oppo app has such a polished look and I know it’s down to clear communication and the developed skills of everyone involved.
Read the full case study here.
Boxeroo - Brand ideation
Watching this take form, all the way from before the brand had a logo to them having a full website, was so much fun to manage. Boxeroo were really responsive and knew exactly what they wanted, leaving our design and development teams to really take charge.
Read the full case study - here
Experience
- CRM & loyalty
- Account management
- Shopify
- Snack fiend
Trivia
It’s all of the opportunities and growth for me. The support I've received since joining has been like no other in helping me progress in my career. From the moment I left university and became part of the team, I've been consistently given opportunities to discover and leverage my strengths and weaknesses, allowing me to evolve and progress in my role at Cake.
It’s everyone’s collective passion: the entire team is dedicated to one common goal—client excellence. Regardless of the department, everyone is driven to exceed expectations. So, the shared enthusiasm really motivates me to get stuck in too, and drive accounts to success.
I bet everyone will say the same thing, but it truly is the strength of our team at Cake. Having been a part of Cake for nearly three years, and with many colleagues having even longer tenures, the relationships we've forged over this time enable us to collaborate seamlessly across multiple departments.
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Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!