Kieran Delpech
Biography
Beginning his career in digital marketing at the ripe age of 16, Kieran has never looked back. Now, he is a near decade strong digital marketer, who has worked at every stage - from early beginnings as an apprentice, through to Head of Growth at Cake.
Having previously headed up the marketing efforts of an established fashion brand, Kieran’s specialism in performance marketing has been honed through a number of complex projects, both with Cake and without.
Now heading up our dedicated performance marketing team Kieran knows exactly how our clients can stay ahead in the competitive eCommerce landscape, working across paid ads, SEO, and heading up our Gross Demand Plan product.
Highlights
Luke 1977
We quickly realised that Luke 1977 could be getting so much more out of their Google Ads, and took on the challenge of giving their account a significant shake up.
If you ask me, increasing a client’s conversions from Google ads by 65.7% is no small feat, so you’d be hard pressed for me to not show this project off.
Read the full case study here.
Cyberjammies Core SEO
Cyberjammies provide a top of the line product, yet at the start of 2022 their SEO would have told you otherwise. Watching the consistent work put in from members across the entire Cake team pay off, and deliver great results for the client was a treat. I think we can strongly say that Cyberjammies’ SEO is now as good as their product.
Read the full case study here.
Lifting Equipment Store - Shopify Migration
Having worked closely with LES for many months, the brand trusting us to help them move to Shopify was just a big seal of approval on all of our hard work. This was my first website project and I’m glad that it went so smoothly considering how complex of a build and how much work went into the project.
See the full case study here.
Aran Woollen Mills - Gross Demand Plan
The Gross Demand Plan offering is our way of ensuring brands hit their targets for growth. With Aran Woollen Mills, we had a bit of a unique case, as their plan launched simultaneously with them going to the D2C market. So I'm extremely pleased with the success of the project and it's great to know that Aran Woollen Mills loved it too.
Read the full case study here.
Verve - Gross Demand Plan
Completing a Gross Demand Plan for any brand is a challenge in and of itself, but the way Verve’s business operates, combined with being a new to market brand, made it particularly complicated. The brand is seeing some stunning results, and I know that the framework we built out for them is playing a big part.
Read the full case study here.
Experience
- Paid marketing
- Demand planning
- SEO
- Google Ads
- eCommerce consultancy
- Data analysis
Trivia
I have been at Cake for more than 4 years, and a lot of the people I work with on a daily basis have been here just as long, if not longer. The long standing relationship that I have with everyone at Cake, and with clients, just makes my work much more meaningful, and enjoyable too.
Definitely leading the P&Co paid marketing strategy, I’ve been doing it for almost 4 years after all.Scaling the account from monthly spends in the low tens of thousands to now spending a couple hundred thousand a month across all channels has always been a challenge. But, for me, the 2021 launch of iOS14 is particularly memorable. Although it was a major hurdle, we came out of that period with more confidence in our strategy than ever before, due to the sheer amount of testing we did.
The first 4 years of my career were focused on Search Engine Marketing, whereas my first 2.5 years at Cake were heavily focused on performance marketing and demand planning. My prior experience gave me a really good blend of knowledge across the different marketing channels and an understanding of the operational costs and nuances of an eCommerce business. In my career I have headed and executed over 30 different eCommerce strategies for a mix of markets and been involved in many more, and that initial experience in Search Engine marketing has been invaluable across every single account.
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Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!