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With consumer expectations at an all time high, Progressive Web Apps (PWAs) are becoming the key initiative of eCommerce businesses for this coming year. Big winners in online retailing will continue to focus on making the mobile experience great for their customers, and here’s why.
M-commerce (Mobile Commerce), allows customers to purchase from anywhere in the world. M-commerce websites allow customers to browse and buy from eCommerce stores on their mobile phone. M-commerce is not going away, in fact, at the moment it is huge! And it’s only getting bigger.
The future of M-commerce is blindingly bright. Worldwide, M-commerce sales are predicted to dominate, and will account for more than half (54% or $659 billion) of all eCommerce sales. One of the possible reasons that influence this is that most emails are opened on a mobile device and 53% of searches are now conducted on a mobile device too! Many of our clients are seeing more than 40% of their overall website traffic coming from mobile already.
As you may have noticed, M-commerce is not going away. So, what can we do to embrace M-commerce? One of the ways is to create an iOS or Android application that allows mobile phone users to download your app from the app store.
There are many reasons why dedicated eCommerce apps work better than an eCommerce store’s mobile websites and it is primarily down to the fact that they are able to take advantage of some features that mobile phone operating systems have to offer:
But mobile apps are going extinct!
Statistics show that apps are going extinct and below are just some of the reasons why:
Instead of creating a mobile application that will eventually cost you more money to maintain alongside your website. Simply transform your site into a PWA!
Progressive web applications (PWAs) are web applications that load like regular web pages or websites but can offer the user functionality such as working offline and push notifications, traditionally available only on native applications.
Upgraded their site to a Progressive Web Application (PWA) and saw a 31% increase in mobile conversion.
The company needed a fast-loading, compelling mobile experience, similar to what they could achieve with a native app—but one that was also discoverable and accessible to everyone via the mobile web. That’s when Lancome looked to PWA technologies to provide an immersive, app-like experience:
The world’s largest online business-to-business (B2B) trading platform saw a 76% increase in total conversions across browsers after upgrading their site to a Progressive Web App (PWA):
Progressive Web Apps are great because:
PWAs bring together the best of website and mobile app functionality to provide a reliable, fast and engaging user experience that can increase rates by upwards of 50% and drive strong revenue growth for brands.
Want to learn how we can transform your eCommerce store into a PWA? Contact us to find out more.
Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.
Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.
