So you’ve taken the step into Affiliate Marketing and want to know which type is the right fit for your site.
Well first things first, don’t limit yourself to just one type of affiliate marketing. But at the same time, don’t overwhelm your site with tons of text links, banners, offers etc. It’s about finding a balance. -a balance that works for you.
Types of affiliate marketing
- Content Affiliates – blogs, reviews, and articles. You don’t always need a big BUY IT NOW sign, having affiliates actually write and talk about the product you’re selling is a big thumbs up. It’s making conversation and engaging with the customer.
- Datafeed Affiliates – Shopping directories & price comparison sites. Having your product sitting on someone else’s shelf with a whole new bunch of customers clicking through to your site. It’s absolutely vital that you have a healthy datafeed of stock for your affiliates to work with.
- Social Media Affiliates – We all know about Facebook, and Twitter, but do you know of other social media sites across the globe? For instance, the hugely popular Chinese site Weibo. Expand your horizons and look at different areas you can add value.
- Retargeting Affiliates - Ever browsed a couple of nice tops on a clothing site and then headed over to check out a holiday, only to see there’s an ad for the top you were just looking at? That’s retargeting. A cookie is dropped on a potential customer’s computer after they’ve visited a particular site. Then for a short time, that potential customer is seeing display ads for that product or site.
- Loyalty Affiliates - These are your cashback sites, points based sites such as Nectar and work place sites for the NHS and The Forces. All of these are worth signing up for, especially the cashback sites!
Want us to help with your affiliate marketing? Contact us to find out more.
