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The mobile app business model is a compelling one. The main aim of any business is to make a customer a ‘returning’ customer, building as much lifetime value as possible by keeping them coming back for more, a mobile app is a great weapon in this age-old business challenge. It gives you a direct line straight to your customers where you can contact users for free through push notifications and bypass crowded email inboxes all whilst providing rich content to keep users engaged and, more importantly, buying.
The mobile app business model is a compelling one. The main aim of any business is to make a customer a ‘returning’ customer, building as much lifetime value as possible by keeping them coming back for more, a mobile app is a great weapon in this age-old business challenge. It gives you a direct line straight to your customers where you can contact users for free through push notifications and bypass crowded email inboxes all whilst providing rich content to keep users engaged and, more importantly, buying.
Furthermore, the alternate ‘shop window’ it provides gives you an added dimension to curate content specifically towards your best customers, either with targeted promotions, behind the scenes content or new product launches.
304 Clothing (304) is a UK-based fashion brand who produces bold, timeless streetwear for men, women, and children. 304 offer their customers the option to customise and personalise their products, and it's a major part of what separates them from the competition. In the process of building their new website, 304 Clothing wanted to offer their customers a way to simplify their shopping experience from their personal mobile device so we offered the solution: a mobile app. A mobile app is the perfect way to increase sales, improve efficiency and build a loyal customer base.
For 304 Clothing, we recommended Shopney: an application specially created for Shopify retailers. Shopney would give 304 the ability to create a mobile app that integrates seamlessly with their Shopify store without having to rack up huge costs by building something more bespoke.
The beauty of the Shopify ecosystem is that, in just a matter of days, you can have your own branded app ready to download from the iOS and Play stores. Shopney has created a best in class solution for Shopify merchants backed by a fantastic, knowledgeable support team on hand for any issues that emerge.
Murat Kaya, our Marketing and Partnership Manager at Shopney, said of the product:
”One of the biggest advantages of mobile apps is push notifications. It means free marketing opportunity to your app subscribers. You can promote your products and collections to your audience with just one click of a button, without having to pay for additional social ads. Plus, the open rates of timely-sent and relevant push notifications can be 3 times more successful than emails.”
It’s not a completely bespoke solution. Like most cloud commerce solutions, it involves some compromises that we feel are easily justified by the low-cost investment, speed to market, and ability to prove the concept.
Once the mobile app was up and running, 304 Clothing saw an immediate take-up amongst their fan-base. They also witnessed the more inherent value added from implementing the app, with sales coming within hours. Using the app to feature exclusive campaigns adjacent to the offers through the website, 304 found that the app offered them the opportunity to offer a more personalised approach to their customers too.
In general, other merchants who we’ve helped get into the mobile app arena have found an immediate high-level of adoption, increase in conversion rate and average order values from their mobile app users, demonstrating the appetite that existed for a branded app.
The 304 Clothing app is now available to download for iPhone and Android from the Apple App Store and Google Play Store.
Find out more about how we can help you build an app for your store by contacting us.
