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Going from a local fashion label with a cult following to a global sensation is a story that's happened over and over again in the age of ecommerce. Let's look at fashion brands that have scaled with the help of a Shopify Agency
The daily management of a growing fashion brand requires a ton of different skills - from creative direction to product design to overseeing and managing the ebb and flow of social media trends. In today’s internet-first age, even if brick-and-mortar stores remain a crucial part of the buying process, ecommerce is quintessential to growing your brand’s presence.
Research from Shopify shows that 43% of customers view a product in a store before purchasing it online, and that an additional 40% do the opposite. In other words, your ecommerce operations need to be performing in lockstep with your product design and retail operations for your business to grow consistently.
But, as a smaller brand - perhaps a brand without a brick and mortar store - you may not have the experience required to build an ecommerce store that competes with the big name brands you want to divert market share from. And so, rather than going through the lengthy and expensive process of internal hiring, many fashion brands turn to a Shopify Agency to help them navigate the tricky waters of growing online.
A Shopify Agency is a specialised website development agency that focuses on the development of ecommerce websites built on the ecommerce platforms Shopify and Shopify Plus. A Shopify Agency will be extremely familiar with the Shopify Platform and will have likely built a library of successful ecommerce websites in the past.
A Shopify Agency can be any size - from small teams of three people, to large-scale organisations with 50 or more team members - they may be a recognised Shopify partner, and they may also offer other ecommerce services such as design and ecommerce marketing through Meta ads and SEO.
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So now that you know what a Shopify Agency is and why Fashion Brands turn to them, let’s look at 11 fashion brands that scaled with the help of a Shopify Agency.
P&Co is a global lifestyle clothing brand founded in Birmingham, England, in 2013. Born from the creative passions of its co-founders - art, music, motorcycles, and more - P&Co has been P&Co has partnered with Shopify Agency, Cake Agency, since 2018. It’s a relationship that has spanned eight years and been instrumental in shaping the growth of both businesses.
Beginning with a simple Meta pixel fix, the collaboration quickly evolved into a full Shopify Plus website redesign, performance marketing strategy, and omnichannel expansion. Over the years, Cake helped P&Co scale globally, launch pre-order functionality, develop a loyalty program, and release a dedicated ecommerce app connecting UK and US storefronts. Strategic campaigns across Meta, Google, TikTok, Snapchat, and Pinterest, combined with on-site merchandising optimisation, drove sustained increases in traffic, conversion rates, and new customer acquisition. Today, P&Co stands as a global fashion powerhouse with record-breaking sales, viral product releases, and a seamless digital and physical retail experience - all built on a partnership that has consistently balanced creative vision with ecommerce innovation.
Read more about P&Co and Cake Agency’s partnership.
Founded in Cheltenham, England, in 2016, &Sons is a UK-based workwear and heritage-style clothing brand designed for artisans, creatives, and pioneers; with pieces made from durable fabrics and crafted for long-term use. In 2021, &Sons partnered with Shopify Agency, Cake Agency to migrate from Magento to Shopify - creating a website that matched the care and craftsmanship of their products.
Through collaborative workshops, UX design, and custom development, Cake helped &Sons tell the story of each product, optimise the platform for desktop and mobile, and implement bespoke functionality such as fit indicators, delivery countdowns, and quick shop features. The result was a seamless, engaging shopping experience that highlights the quality, attention to detail, and heritage inspiration of &Sons’ collections, supporting the brand’s ongoing growth and positioning them for a modern, global audience. Since the collaboration, the brand has taken the world by storm.
Read more about &Sons and Cake Agency’s partnership.
High Dive Apparel is a rebellious street-lifestyle brand founded in Hereford in 2017, rooted in the surf, skate, and tattoo subcultures that shape its bold, graphic-led identity. What began as frustration with the lack of quality apparel sold at music venues has grown into one of the most distinctive voices in the UK’s alternative scene - championing local tattoo artists, leaning into punk and biker iconography, and building a fiercely loyal community drawn to its authenticity.
High Dive Apparel has partnered with Shopify Agency Cake Agency since 2022 - a relationship that has spanned performance marketing, flexible design resourcing, and now the full redevelopment of their ecommerce store.
As the brand’s product offering and marketing matured, their previous site began to fall behind - lacking the personality, structure, and technical stability needed to support their growth.
The High Dive Apparel experience was re-uilt from the ground up using the bespoke Cake Shopify theme. Alongside the visual overhaul, the rebuild focused on the fundamentals that matter for scalable ecommerce: improved navigation, clearer product hierarchy, a mapped-out collection structure, SEO-ready landing pages, and stronger conversion pathways. The new Shopify theme gives the High Dive team greater control over merchandising and content, allowing new collections to be added quickly and consistently while speeding up day-to-day operational work.
Launched in October 2025, the new High Dive Apparel store delivers a faster, more cohesive, and more commercially effective shopping experience—one that finally matches the energy and personality of the products driving their cult following.
Read more about High Dive Apparel’s partnership with Cake Agency.
Originally founded in London in 2017 under the name DinoSki, Roarsome is a family-focused outdoor children's brand blending character-themed fun with sustainability; in fact, most of their clothes are made from recycled plastic bottles and designed for wilderness play.
In 2024, looking to bring their business’ ecom leg up to the same level of quality as their brick and mortar store, Roarsome partnered with Shopify Development Agency, Cake Agency, to migrate from Squarespace to Shopify. More than a data migration, the completed project delivered Roarsome with a complete website uplift. The migration prioritised a balance of fun and functionality, ensuring that there were both captivating visuals for children and a clear, informative user journey for the parents, who are more focused on product quality and durability.
In the 2 months after the launch of the new site, Roarsome saw a 31% increase in conversion rate and a 45% increase in on-site engagement time, plus they were able to effectvely scale their ecommerce offering even further.
They have since gone on to partner with household name pop culture franchises such as Bluey, Marvel Studios, and NASA.
Read more about Roarsome’s partnership with Cake Agency.
Bad Monday is a tattoo-inspired streetwear label with minimalist designs and graphic-driven pieces. Since being founded in Bedfordshire, England in 2017 Bad Monday has developed a cult following, championing a bold and urban appeal.
Bad Monday partnered with Cake Agency in 2021 to upgrade to Shopify Plus, redesign their website and mobile app, and implement bespoke features like a “Get the look” and a wishlist functionality. Cake also supported marketing strategy, performance campaigns, and artist-focused content, helping the brand scale internationally while retaining its creative identity. The results speak for themselves: higher engagement, increased conversion rates, and an increased average order value - all while positioning Bad Monday as a premium, community-led streetwear label.
Read more about Bad Monday and Cake Agency’s partnership.
Founded in 2016, GymPro Apparel is a West-Milands-based, fitness apparel brand known for their performance-driven workout wear, blending utility and style for active lifestyles.
Partnering with Cake Agency, GymPro Apparel strengthened its brand foundation, visual identity, and digital presence, including a full eCommerce audit, bespoke marketing strategy, and social media assets. Cake’s work guided GymPro on audience targeting, website improvements, and campaign planning, enabling the brand to reach new customers, build national events like Beachfit, and inspire a community around active, healthy lifestyles - all while keeping the founders’ mission and authentic voice front and centre.
Since the partnership, Gympro has grown significantly, becoming a premium retailer in the athletics space.
Read more about GymPro and Cake Agency’s partnership.
Disturbia is an independent UK alternative fashion brand founded in Northumberland in 2003, known for its otherworldly, dark-romantic aesthetic, rich fabric choices and silhouettes that push the boundaries of conventional design. After two decades of growth - and back-to-back recognition in the Sunday Times Fastest Growing 100 list in 2024 and 2025 - the brand sought a way to better serve its most loyal, repeat customers.
In 2023, Disturbia partnered with Shopify Agency Cake Agency to design, build, and continually develop a bespoke ecommerce mobile app that could deliver their most immersive shopping experience to date. The collaboration focused on translating Disturbia’s distinctive visual world into a mobile environment while introducing the product discovery tools, account connectivity, and push-notification strategy needed to reward and retain their core audience.
Since launch, the Disturbia mobile app has surpassed 150,000 downloads across iOS and Google Play, maintaining an average rating of 4.75 stars. It continues to evolve through ongoing collaborative development, strengthening the brand’s connection with its most dedicated customers and cementing the app as a major driver in Disturbia’s continued growth.
Read more about Disturbia and Cake Agency’s partnership.
Founded in Cardiff, Wales, in 2012, OTHER is a rock ‘n’ roll–inspired, design-led contemporary fashion label that combines luxury materials with boundary-pushing, edgy designs.
In mid-2023, OTHER partnered with Shopify Agency, Cake Agency, to optimise their ecommerce strategy and store, translating their strong creative vision into consistent, scalable sales. Cake helped OTHER streamline product focus, improve UX, and implement full-funnel performance marketing across Meta and Google, while also providing SEO improvements and site enhancements to maximise discoverability and conversions. By aligning creative flair with data-driven ecommerce expertise, OTHER saw a 22% increase in website sessions, a 150% increase in revenue, and a 105% increase in conversion rate. The collaboration positioned OTHER as a consistently converting, globally recognised brand while retaining its edgy, artistic identity.
Read more about OTHER and Cake Agency’s partnership.
Aran Woollen Mills is a heritage Irish knitwear brand producing traditional wool garments rooted in Irish craft, blending timeless quality with cultural authenticity.
Originally founded in Ireland in 1965, Aran Woollen Mills partnered with Shopify Agency Cake Agency in 2021 to take their B2B offering into the D2C ecommerce space. Cake led the design and development of a premium Shopify Plus website, integrating best-practice UX and highlighting the brand’s craftsmanship and product heritage through detailed illustrations and storytelling. They also delivered a full-funnel marketing strategy, including Meta and Google advertising, lead generation campaigns, and automated email flows, aligned through the Gross Demand Plan™ to track performance and growth. Within three months of launch, the brand achieved over 10,000 sign-ups, 1,300 orders, and strong marketing performance, including nearly 5 million Meta impressions and a 4.56 ROAS on Google. This partnership enabled Aran Woollen Mills to share the warmth, quality, and story of Irish knitwear directly with consumers while scaling sustainably in the D2C space, and they have only scaled since.
Read more about the partnership between Aran Woollen Mills and Cake Agency.
There are many reasons a fashion brand should partner with a Shopify Agency - from building an online store to building scalable, high-performing, and brand-aligned ecommerce experiences. Here are ten reasons why a fashion brand should partner with an ecommerce agency.
The Ecommerce stores of fashion brands often require unique functionalities and considerations from a marketing perspective. From building size guides and custom DPA feeds for meta ads to merchandising and designing with the brand’s ecommerce photography in mind. A fashion ecommerce agency knows the best practices for showcasing products, creating seamless navigation, and driving conversions.
Shopify Agencies can build bespoke Shopify Plus stores and custom functionalities that off-the-shelf Shopify themes don’t include, such as pre-order systems, product configurators, loyalty programs, or integrated apps for marketing and inventory.
Shopify Agencies ensure that sites are intuitive. From mobile-first design to checkout flows and merchandising logic, they make it easy for customers to browse and make purchases.
Leading Shopify agencies can integrate their Shopify and Web Development expertise with advertising strategies and analytics tools, aligning marketing spend with measurable sales results and customer insights.
Whether expanding into new territories, launching new collections, or handling viral product drops, a Shopify Agency ensures your store can handle spikes in traffic without compromising speed or user experience, which is essential for a fashion brand to succeed.
A Shopify Agency can help translate your brand’s identity into digital form, from visual identity to storytelling, ensuring every touchpoint feels cohesive and premium.
Ecommerce is never “finished” - especially for fashion brands, which consistently release new products and adapt to new trends. A Shopify Agency can provide continual improvements, troubleshooting, and growth strategies, helping your store adapt to trends, tech updates, and consumer behaviour.
In short, a Shopify Agency turns a fashion brand’s online store into a strategic growth engine, combining technology, design, marketing, and data-driven insights to elevate the brand and drive revenue.
Partnering with a Shopify Agency can unlock triple-digit growth for your fashion business, but choosing the right partner is critical. Here's what you need to know to make an informed decision.
Before evaluating different Shopify Agencies, clarify exactly what you need. Are you migrating from another platform? Building a custom loyalty program? Scaling internationally? Looking for ongoing marketing support? Your specific challenges should guide your choice. After all, a beautiful portfolio means nothing if the agency doesn't specialise in solving your problems.
In late 2024, Shopify restructured its partner program into four tiers:
While tier indicates scale and experience, it shouldn't be your primary deciding factor. A Premier partner might be outside your budget, while a Platinum partner may not focus on brands of your size. Choose based on fit, not just status.
If you’re a fashion brand, look for agencies with proven experience in fashion ecommerce. Ecommerce comes in all shapes and sizes, and so too do shopify agencies. You may find that certain Shopify Agencies specialise in building for different industries, and therefore may not be the best fit for you. For example, your site may need custom size guides, visual merchandising logic, seasonal collection launches, and integration with fashion-focused marketing tools - all of which certain agencies will have experience with, whilst some won’t.
Review the agency’s portfolio of work to determine whether they understand how to showcase products, create intuitive navigation, and drive conversions for apparel brands.
Some leading Shopify agencies offer more than just website builds and can act as your long-term growth partner. Consider whether you need:
Agencies with integrated services like these can provide better continuity and help you grow beyond just optimising your website.
Don't just look at good-looking websites -find the metrics. Has the agency delivered measurable growth? Seek out metrics like:
If you reach out, you can request specific case studies from fashion brands similar to yours in size and market positioning.
Fashion is a fast-moving industry, as is ecommerce. On paper, partnering with a Shopify Agency should accelerate your speed to market, but that means your agency of choice needs to match your pace. During initial conversations, assess:
Location & Time Zones
While remote work is standard in the 2020s, choosing an agency in a compatible time zone matters if you prioritise real-time collaboration. Whilst UK and Australian agencies often offer competitive pricing compared to US agencies, consider whether overlapping work hours are essential for your project.
For example, many UK fashion brands prefer local agencies for easier in-person workshops and faster turnaround times.
Pricing Structure
Despite operating within the Shopify Partner ecosystem, each Shopify Agency is an independently operating business. Therefore, each one will offer different pricing models. A Shopify Agency’s pricing will depend on a number of different things. For example, Agency size, reputation, and the scope of the project they’re being tasked with.
UK and Australian agencies typically price at the mid-point of comparable US agencies, offering excellent value without compromising quality.
Once you've narrowed down your options, prioritise agencies that:
Remember: there's no universally "best" Shopify Agency - only the best one for your fashion brand's unique needs, goals, and growth stage. Take time to evaluate thoroughly, and you'll find a partner who can transform your ecommerce operations into a strategic growth engine.
Whether you're ready to start a project now or simply want to explore what's possible for your brand, contact us. We’d love to hear from you. Or you can explore our portfolio to see more of our work with fashion brands.
What you need to know before partnering with an ecommerce agency
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