A MESSAGE FROM OUR CREATIVE DIRECTOR

Heya, you may have noticed we’ve redecorated. 

Call it a rebrand, a brand uplift, a fresh coat of paint - the one thing we’re calling it: Perfect timing.

2021 to 2025 were some of the most transformative years for Cake as a business. 

In that time, we moved from being a premium yet unproven agency to establishing ourselves as the industry leader in the ecommerce space we are today.

As this evolution’s taken place, we recognised that we needed to be more on the pulse of our own brand to better represent both the quality of our work and the quality of the brands we’re so lucky to be partnered with, all whilst keeping the personality and feeling of Cake alive - it was time for a change.

We’ve always spoken about putting the Joy Back in Retail. For us, that means we handle the data-driven and performance side of things so that business owners are free to work on their business as they please. 

We wanted our new presence to represent that cutting-edge, technical prowess, and how it’s always executed with the creative pulse that runs through everything we do - a true balance between art & science 

There’s no secret formula to what we’ve put together here, just the design principles we champion every day being allowed to run free without restraint. 

We loved - and still do love - our old branding, so we’ve made an effort to build on its foundation rather than start from scratch. We’ve flipped the aspect ratio of our primary colours, opted for some standout fonts, and swapped the doodles for a more design-led sticker system - a nod to how we sticker bomb the Cake office.  

The goal was to showcase that whilst we’re market leaders, we’re still street believers.

We’ve got loads more in the tank - and we can’t wait to show you everything we have in store for the rest of the year and beyond.

But until then - Bye for now.