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A strong creative vision and knowledge of what your customer base wants is invaluable in ecommerce. After all, there are lots of brands who fall short in this department. Equally though, converting that creative expertise into consistent sales is a hurdle just as many brands struggle to overcome. If reading this is sounding all too familiar, let's dive into how we made optimisations to the ecommerce strategy for rock-inspired clothing brand, OTHER, helping them translate pinpoint creative into sustainable sales.
With a creative but small team, OTHER nail the creative sides of their ecommerce strategy but didn’t have the resources that would ensure sustainable growth. Achieving this kind of expansion requires focused ecommerce expertise and continuous attention - which is where we come in.
Our partnership would allow OTHER to take advantage of the opportunities presented by the more structured and technical elements of a full ecommerce strategy, all whilst ensuring that their branding and tone of voice was maintained.
Throughout the course of our partnership, our relationship with OTHER has flourished to where we are now one of their most trusted ecommerce partners.
Nothing exists in isolation in ecommerce, and that’s proven to be especially true with OTHER. Whilst we have worked with the brand on both their marketing and website development, it is our experience as well-rounded ecommerce experts that shines brightest.
One of the biggest challenges OTHER faced was navigating the sheer volume of products and content on their website. OTHER needed the right data to focus on what truly worked, spotlighting the products, channels, and customer segments that drove the best results. The goal was to streamline their inventory, prioritise the highest converting products, and make strategic decisions that maximise the impact of these actions.
We immediately identified OTHER’s performance marketing channels as one of the areas with the most opportunities and knew it was where we could make the biggest impact. Our first priority was to further understand what their customers wanted to see and to amplify the brand's thumb-stopping creative by delivering it to the right people with the right message.
By aligning our performance marketing efforts on Meta and Google with a clear understanding of their audience, we were able to transform OTHER from an engaging, buzzworthy brand into a consistently converting one.
These first actions would later evolve into a full-funnel approach that ensured we were, not only retargeting existing fans, but expanding reach to new audiences, positioning OTHER for scalable growth.
One of the most vital elements of our partnership has been refining how OTHER view their market position, the exclusivity of their products, and which products they want to invest back into. We’ve used SEO tools to identify new opportunities for products, and then assessed how both existing and upcoming products would affect their merchandising, marketing, and campaign planning.
Standing as a testament to all of our efforts is OTHER’s new ecommerce store. The new site reflects OTHER’s strong brand position and provides additional functionality, whilst sticking to those ecommerce best practice principles that we had worked hard to implement as the foundation of their business.
By balancing OTHER’s creative vision and knowledge of their niche market with our knowledge of ecommerce best practices, strategies and our tenacity for continued success, we have been able to deliver a consistent string of new visitors to their ecommerce website.
This has resulted in, not only new interest for the brand, but an increase in all of the major ecommerce metrics, and - of course - more sales.
In fact, if we compare the months before and after their new site went live, we see…
Want these results for your business? Contact us.
Every great relationship starts with a conversation, so schedule your call with us now and let’s find out how we can help you unleash your potential.
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