TikTok shopping is a suite of solutions, features and advertising tools that allows a native shopping experience for brands of all sizes to bring users from the discovery to purchase in a matter of moments.
With TikTok shopping, brands are given the opportunity to create a full shopping experience directly through their TikTok Business Account. By adding a shopping tab to their profiles, brands can sync their product catalogues to create a product showcase tab that links directly to their online store for checkout.
The best part of this is that it’s easy to get started! Brands who already work with an eCommerce partner can connect their product catalogue through their partnerships, and for those of you who don’t have an eCommerce partner, you can work directly with TikTok where they can manage your entire catalogue and experience including your shipping, fulfilment, and point of purchase. Essentially, you can make TikTok your merchant of record.
Later this year further innovations are coming where they will be launching a Shopping API which will allow the business to integrate their product catalogues directly into TikTok and even within organic content.