SHIFTING GEARS WITH A SHOPIFY MIGRATION | BAFFLE HAUS

Shopify Website Design

The team behind Baffle Haus live and breathe Motor culture, as do the fans of the business. From car meets to bike nights, the business’s two venues are where the brand comes to life. Whilst the site could very easily have been decorated with the iconic imagery and logos of rally driving and bike racing culture - and that was never out of the question - ensuring the more transactional and functional aspects of the site carried this same energy was where we got to flex our muscles as a Shopify design agency the hardest.

The new site is a complete refresh of their previous design, which relied heavily on imagery and didn’t make full use of the screen space available. Built on our Cake Shopify Theme Plus, the new Baffle Haus site centres on a blueprint-inspired, grid-like design that mirrors the industrial origins of the business, giving the layout a structured, purposeful feel. We opted for a darker palette of black and gold, which puts the product range front and centre and helps the website stand out immediately from the sea of white ecommerce sites.

Smaller flourishes, such as replacing Google map pins with Baffle Haus’ lightning bolt icon and some custom-designed icon and sticker logos - designed with help from the Baffle Haus team themselves - complete the look and feel of the new Baffle Haus site. Plus, to bring the atmosphere of the venues online, we integrated Spotify at the bottom of the homepage, showing the playlists currently playing in the cafes to give visitors a taste of the Baffle Haus vibe before they’ve even walked through the door.

BigCommerce to Shopify Migration

Baffle Haus would be making the jump from BigCommerce to Shopify. It’s always one of our favourite projects, and it meant that, however the new site looked, Baffle Haus would immediately benefit from Shopify’s best-in-class checkout and the innovative stream of updates rolled out twice a year through Shopify Editions.

Whether it’s a BigCommerce to Shopify migration, a Magento to Shopify migration, or even a move from a custom build, the process remains largely the same, and with so many under our belt, we have it down to a fine art.

➕ See how we approached another complex move in our Equiport Shopify Plus migration.

There were some specifics to consider for this move. Crucially, URL redirection was a major undertaking, essential to ensuring Baffle Haus’s existing SEO was maintained, if not built upon. We also took a quick detour to establish where the website’s DNS was housed. Every hurdle was cleared smoothly, proof that we’re as strong a Shopify migration agency as ever.

Going the Extra Mile with Custom Shopify Development

For a brand with a loyal following away from the screen, events are the beating heart of the business. From car meets to motorcycle ride-outs, users have always registered through the Baffle Haus site. Their previous setup sent customers out to a third-party ticketing platform, pulling them away from the site right as they were about to make a purchase. Baffle Haus wanted ticketing brought in-platform.

Built as a custom Shopify app, the new system lets customers buy tickets without ever leaving the Baffle Haus site. Registration requirements can also be built from scratch for each event. For example, for some events the team needed to know exactly which vehicles were attending, so the input form can be edited to require their vehicle registration. Baffle Haus was also given a custom web app that lets the team validate tickets as customers arrive.

As these events are so important to the Baffle Haus cult following, we also built a custom product page input that showcases photo galleries automatically. No additional functionality is required, and the Baffle Haus team can easily upload event content whenever they need to.