Having significantly grown the presence of their business by attending trade shows, conventions, and expos, farm workwear brand, Hexby, were looking to grow their business further by expanding their ecommerce offering.
Having started the online leg of their business with a self-built Wix ecommerce Site, we would be helping Hexby by moving to Shopify and capitalising on the wealth of opportunities for their business along the way.
Despite Shopify marketing itself as the ecommerce platform for entrepreneurs, platforms like Wix & Squarespace have largely cornered the “easy website builder” market. Hexby, having no idea how successful their business would prove to be, chose to build their website on Wix eCommerce, but as demand soared, they knew it was time to level up.
Moving to Shopify would give Hexby a platform that not only showcased their growing success, but resonated with their audience by putting their products and their community front and center, such as their star product the harlequin shorts. Rocking a bold and vibrant design, the different variations of Hexby’s Harlequin Shorts had become the driving force behind their rapid success. It was therefore essential that this product took a central position on the new site, whilst offering enough variety to allow other products to shine too.
However, the best ecommerce sites don’t just act as product libraries, but as celebrations of a brand and its personality. Hexby’s new site needed to highlight their unique selling points, the key events they’d be attending, and the vibrant Hexby community - bringing it all together to create a digital space that felt as dynamic as the Hexby brand itself.
Scaling without losing the spark
To overcome the challenges in migrating from Wix eCommerce to Shopify, our development team built a number of custom scripts to handle the exports of orders, customers, and product data, which ensured a smooth transition from Wix to Shopify.
With 93% of Hexby’s traffic coming from mobile, it was essential that we took a mobile-first approach to designing Hexby’s new Shopify site. As a result, the new site crafts a user experience that puts usability front and center. On product pages, we introduced feature blocks, giving Hexby a way to highlight the standout details of each product in a clear, design-led format that would resonate with their audience.
The finished product was a Shopify store built for growth. The new Shopify site is designed to showcase Hexby’s unique personality while delivering a seamless shopping experience for their loyal community.
The promises of running your business on Shopify are so well known that many retailers don’t fully appreciate them. But regardless of if you’re making the move to Shopify basic, Shopify Advanced, or, like Equiport, Shopify Plus, you’ll instantly benefit from the total cost of ownership and the ease of use of running your business online. For Equiport, these benefits were almost instantaneously felt, giving them a site that’s much easier to maintain and update with new products.
If this is a journey you’re looking to go on for your business, make sure you do so with guidance from an experienced and knowledgeable team like us. Let’s talk.
Every great relationship starts with a conversation, so schedule your call with us now and let’s find out how we can help you unleash your potential.
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