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Shopify Plus Exclusive Features

The basic Shopify plan is great for small businesses and individuals starting to sell online, but for large businesses who are making thousands of sales each week, Shopify Plus is an e-commerce platform offering exclusive features that are perfect for enterprising businesses like Kylie Cosmetics, Gymshark and Nescafe, they offer a higher level of customisation than Shopify.

Here are some features that are exclusive to Shopify Plus:

A dedicated account manager

Shopify Plus customers receive personalised and dedicated support with their store. Shopify assigns a Launch Engineer to your site to support the entire store setup and migration process.

Unlimited staff accounts

Shopify Plus allows you to add unlimited staff accounts and enables additional permission settings, whereas the basic Shopify plan has limited staff accounts. With Shopify Plus, you can easily allow access to any number of team members and agencies to work on your online store. 

More theme customization with access to Liquid

Shopify Plus allows a much higher degree of customization than the Basic Shopify Plan, giving you access to Shopify’s theme language, Liquid. Using Liquid, you’ll be able to make changes at the code level for greater control over your online store.

More control over the checkout

Shopify Plus makes it possible to customise customer checkout experience based on shopping cart values and other factors. It’s important to give special attention to valuable customers!  Unlike the basic Shopify plan, Plus customers have access to Shopify scripts. The script editor gives you more control, allowing custom shipping methods and payment options.

More API integrations & Exclusive Apps

Shopify Plus customers can take full advantage of third-party apps, including enhanced API resources. Shopify Plus allows for the use of custom and privately built apps. Shopify Plus also users also get access to some exclusive Shopify apps that aren’t available on the basic plan.

 Wholesale channels

As you build your brand online using Shopify, you will have customers who want to purchase at a wholesale level, in bulk. Shopify Plus is the enterprise platform you will need to facilitate bulk orders. With the wholesale channel, you can create a separate, password-protected storefront for wholesale buyers based on your store. With Shopify Plus, users can send invoices, track orders and manage both B2C and B2B businesses, all from the Shopify platform.

A master dashboard for managing multiple stores

Shopify Plus comes with a dashboard to manage all your stores, analytics, staff accounts, user permissions, in one place! It gives you a complete overview of your success. 

More in-depth analytics options

As well as a master dashboard, Shopify Plus offers a detailed analytics dashboard where you can view stats like sales, top products, landing pages or referrers, returning customer rate, and more. 

Looking at switching to Shopify Plus or want to get started on Shopify?

The Digital Cake team are committed to delivering exceptional e-commerce experiences, and we’re Shopify Experts! Get in touch here.

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.