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Ecommerce

Kualo: Green hosting and its benefits for the planet and your brand

Everything on the Internet is virtual, so you aren’t damaging the environment by doing everything online, right? Wrong! Websites run smoothly and load fast primarily because of servers. We never see where these servers are in the real-world, but for starters, servers are housed in datacentres.


Everything on the Internet is virtual, so you aren’t damaging the environment by doing everything online, right? Wrong! Websites run smoothly and load fast primarily because of servers. We never see where these servers are in the real-world, but for starters, servers are housed in data centres.



Each data centre requires an ample amount of electricity to ensure websites, apps, and landing pages have a high-quality user experience. Most of the electrical power used is generated through fossil fuels made by burning coal and gas.



The bottom line: The Internet requires a lot of carbon emissions to stay active.



Now, how can you make more eco-friendly choices when it comes to web hosting? In today’s blog post, we’ll introduce you to Kualo which opts for green hosting to save our environment.



What is Kualo?



Kualo is a web hosting service with a comprehensive environmental strategy. The company offers fast, secure and rock-solid hosting with 99.9% up-time guarantee. Customers can also enjoy fast 24/7 support and a robust hosting security.



How does Kualo help the environment?



What sets Kualo apart from other website hosting companies is that it utilises 100% renewable power.



Kualo’s data centres use 100% green sourced power. The company works with supplier E.ON  which has renewable generators in more than 20 on-shore and off-shore wind farms. Meanwhile, their US offices use Native Energy which utilises water and eco-friendly resources to generate electricity.



From the ground up, Kualo was designed to be an energy efficient data centre. The facility even earned a Power usage effectiveness (PUE) rating of 1.2, making it one of the eco-friendly hosting companies at present. This is made possible by water-based chillers with ‘free cooling technology’ and efficient cooling systems that ensure the centre is chilled, without requiring a lot of electricity.



Kualo offices also follow energy-efficient policies to reduce carbon emissions. These include using energy-efficient services, utilising state-of-the-art efficient technology, using a paperless system for invoices and receipts, and avoiding the printing of unnecessary documents.



Tree planting to offset carbon emissions



To make a real difference in the environment, Kualo plants trees based on the number of orders that they have received and 12 additional trees for each employee. So far, they’ve planted around 40,514 trees across the globe. Even better, they also plant more than 1,000 trees per month.



By the end of 2025, their efforts are estimated to offset around 5,000 tons of carbon emissions. That way, they’ll become a carbon-negative company that’s doing more good than harm to the environment.



Kualo’s eco-friendly business model



Kualo uses an eco-friendly business model that is truly one-of-a-kind. By designing energy efficient data centres, they are able to minimise their impact on Mother Earth.

On top of that, they also plant thousands of trees per month to offset carbon emissions and make a real-world impact. Overall, their commitment to green hosting enables websites to run in a sustainable manner.


Interesting in finding out about green hosting? Contact Cake to find out more!

Beth Taggart

Author

Beth Taggart

Brand Executive