We love Birmingham’s vast and rich history, and we love being part of a city that boasts some of the greatest arts exports in the world, so working with Birmingham Museums is one of our proudest collaborations.
The Birmingham Museums shop exists to support Birmingham Museums Trust, preserving their collections for countless future generations with sales of their unique Birmingham-inspired items. When Birmingham Museums closed due to the pandemic, they needed to preserve their magnificent collections. It was time to modernise their online shop for lovers of Birmingham, art and culture, no matter where they were.
Through a series of collaborative workshops, we built their brand foundations, taking the time to understand the mission and vision that drove their work and the values that run through everything they do.
Alongside this, we discovered and refined their audience personas, keeping in mind that they also wanted to reach a new, younger audience outside of the existing museum-goers. This included mapping out the optimised customer journey these people would take through the online shop.
We then got to work on building a modern, stylish website that portrayed the quality within each item. The website highlights important aspects of the online shop, from their mission to support Birmingham Museums Trust to their love of local makers.
Our year-long marketing plan allowed Birmingham’s past to inspire us into the future with marketing strategies and tactics that keep new and existing customers coming to the online shop for one-of-a-kind gift ideas.