INCREASING SALES BY 30% | VOLCANO COFFEE

In a very competitive and increasingly-popular market, Volcano Coffee Works wanted to ensure the consumer was at the heart of the brand and democratise their offering rather than reserving it for an elite club.

This meant making the product accessible to everyone in a user-friendly way and educating the coffee-curious customer, which would go a long way to reaching Volcano Coffee Works’ goal of establishing themselves in the consumer market.

Throughout the project stages of discovery, design and development, a clear focus on meeting the users needs remained; solving pain points and making the enhanced site as simple and enjoyable as possible.

Through collaborative scoping sessions with the brand, extensive competitor research and prototype testing, we mapped out core user journeys. In a mission to cater to newer customers we developed a quiz-like subscription builder, which would guide the user through a series of questions to determine the right coffee product to suit them. Similarly, 

Aiding in the education of Volcano’s products, we added the Coffee’s tasting notes and strength onto product cards through visual indicators and ensured the product and brand remained the core focus of their Shopify site whilst optimising the transactional journey.

A subscription-first focus was fundamental to the company’s business targets as it would help to increase customer retention and ensure they remained competitive. Other essential elements included translating the look and feel of the Volcano Coffee Works brand to every touchpoint of the website and ensuring that the product’s features such as Coffee flavours and strength were clearly highlighted throughout the user experience. We also built upon the subscription functionality by allowing for the option to defer a subscription for a month by passing it off as a gift, building a refer a friend promotion, and adding upsell opportunities across the site to enhance the customer experience.