As an eCommerce brand, marketer or founder, you’ll know that your most profitable customers are extremely expensive to replace. Once you have a loyal following of die-hard fans like our partner, client and friends at P&Co, we knew the next focus was on customer lifetime value and leveraging CRO. We decided to do two things, one was to introduce a loyalty program, the second was to develop what we already knew must be an industry-leading app.
P&Co have two Shopify eCommerce stores, accommodating for different markets, but could only have one app - creating the need for both stores to be combined into one mobile experience.
Our recently developed Loyalty Lion program had to be a key feature and embedded into the app to ensure their most loyal customers could capitalise and be rewarded for using and purchasing via the app.
The CMS needed to be customisable so the app content could be updated frequently to reflect the brand's retail calendar as well as a push notification system that allowed segmented and automated messages. The challenge was finding a balance between customisation and efficiency for the brand to update.
As well as designing and building a best practice eCommerce app, our focus was to ensure the app integrated seamlessly with other platforms such as Shopify, Klaviyo and Loyalty Lion.
In order to combine both the UK and US stores, we implemented a location preference feature during the customer onboarding process to allow the app to store and redirect users to the relevant shop checkout.
To ensure loyal customers were rewarded when shopping through the app, we developed a custom integration with Loyalty Lion giving us all of that extra data and opportunity to build an even better, longer-lasting relationships.
Finally, we knew a separate CMS would be extra work in the short-term, but would pay off big time in data and relationship-building capabilities over the long term. So we built it out from scratch to auto-populate the app and add a custom push notification interface that includes segmentation. Allowing the merchant to send to the app users personalised and relevant messages.
Since launch, the P&Co Mobile app has consistently brought the business strong results. From integrating wtih their CRM and Loyalty programs, to simply becoming a core aspect of their ecommerce hub of operations, we couldn't be prouder to be the force behind it.
If we compare website custoemrs to app customer
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