EVERY STITCH IN PLACE - SHOPIFY PLUS DEVELOPMENT | &SONS

To create a next-level website that gave &Sons everything they needed to meet their new growth and take it further, we started with collaborative workshops where we discussed ecommerce trends, best-practice concepts, and what was and wasn’t working for competitors. We’d then take these learnings and transform them into website wireframes to nail down the purpose and style of each page.

Heritage Menswear, Modern Ecommerce

Even for a Shopify Plus ecommerce website, we wanted to go above and beyond with the new &Sons website, giving both the brand and its customers the ultimate user experience.

We made this a reality in a few ways:

• Telling each product’s story: User experience (UX) and ecommerce became one on individual product pages, giving each product the space to tell its own story, from sketches and details to the “full look” and care guide.
• Platform optimisation: It (almost) goes without saying that we made sure this next-level website was optimised across desktop and mobile, but it was slightly more challenging this time. Depending on the platform, &Sons wanted to show landscape or portrait images that captured that feel and quality of their brand and products. For mobile, this involved precise padding around images.
• Fit indicator: While browsing specific products, people can see how each one will fit with a small “fit indicator” that also works as a nudge towards their cart. It’s little touches like this that make a user’s journey smooth, from discovery to purchase.
• Quick shop functionality: Allowing people to quickly add products to their basket without clicking through to the product page, all with a subtle animation to let them know it’s worked.