Performance Manager

About the role

As a Performance Manager at Cake, you'll play a key role in driving measurable results for our ecommerce clients through data-driven strategies and continuous optimisation. This role focuses on maximising campaign performance, ROI, and revenue growth through rigorous analysis, strategic testing, and expert management of performance marketing channels. You'll be responsible for the planning, execution, and optimisation of performance marketing campaigns across paid media and SEO - ensuring all activities deliver tangible business outcomes aligned with client objectives.

Responsibilities

Performance Strategy & Planning

Lead the development and execution of comprehensive performance marketing strategies that drive measurable growth for clients.
Set clear KPIs and success metrics for all performance campaigns, ensuring alignment with client business objectives and revenue targets.

Campaign Management & Optimisation

Manage end-to-end campaign execution across multiple performance channels, including Google, Meta, and TikTok,
Conduct analysis and optimise campaigns to improve key metrics such as CPA, ROAS, conversion rate, and customer acquisition cost.

Analytics & Performance Reporting

Build and manage comprehensive performance dashboards and reporting frameworks that provide clear visibility into campaign results and business impact.
Analyse multi-channel attribution data to understand the customer journey and optimise marketing mix accordingly.
Lead client communications to outline performance results, explain data trends, and present opportunities.

Innovation & Industry Expertise

Stay at the forefront of performance marketing trends, platform updates, and emerging technologies including AI-powered optimisation and automation.

Collaboration & Team Leadership

Work closely with the agency's Marketing Director, Account Managers, and client teams to ensure performance strategies align with broader client objectives.
Mentor junior performance executives or specialists, building their analytical and strategic capabilities.
Contribute to new business pitches by developing performance marketing strategies and projections that demonstrate potential value.

ideal candidate

Bachelor's degree in Marketing or a related field is desirable but not required
Understanding of digital marketing concepts
Over 3 years of experience in performance marketing
Copywriting acumen
Strong analytical skills and attention to detail
Direct ecommerce experience is preferable but not required

Summary

This is an exciting opportunity to help us grow our marketing team and to be involved in a number of exciting projects.

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Why choose cake?

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TEAM SOCIALS & EVENTS

We know how to have fun. Regular team days like canoeing, escape rooms, and more are a staple. Our team’s unique personalities and passions make us more than colleagues—together, we’re a group who genuinely enjoy each other’s company.

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FOOD & DRINKS ON THE HOUSE

Fuel for your day is essential, so we’ve got it covered. Enjoy a stocked breakfast bar, fresh fruit, snacks, and a range of sugar-free drinks, including wonky fruit sparkling water. You’ll also have access to an automated coffee machine.

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MEDICAL PLAN & LIFE ASSURANCE

Your health and peace of mind matter. That’s why we provide access to Medicash, covering everyday health costs and specialist care. On top of that, our life assurance policy offers extra security for you and your loved ones.

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HEALTH & WELLBEING

We put your wellbeing first. That’s why we offer an Employee Assistance Program (EAP) and full access to Medicash health insurance. Whether you’re facing personal or professional challenges, we’ve got you covered with expert support.

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HYBRID & FLEXIBLE

Life doesn’t fit into a strict 9-to-5. That’s why we offer flexible working hours to suit your schedule. But we also believe in the power of in-person connection, so we encourage hybrid working to get the best of remote and office setups.

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YOU GET WHAT YOU PUT IN

Your hard work pays off - literally. Join Cake’s bonus scheme and watch your earnings grow as the business expands. Your annual salary review will be tied to your personal development, ensuring you’re always progressing in your career.

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CELEBRATE THE LITTLE THINGS

We are all about the little wins! Expect treats like cake on your anniversary, bake-offs, and an extra annual leave day each year. Plus, regular office events and get-togethers are just the start of our celebrations.