JUNIOR MARKETING EXECUTIVE

As a Junior Marketing Executive, you will support in the delivery of Cake services for our client base. Working collaboratively within the marketing team, you will research, create, deliver and report on digital campaigns, support with optimisations of websites/apps and delivery of design services. 

The role is to support in the management of our client’s relationships. You will help deploy marketing campaigns across a number of exciting fashion, lifestyle and FMCG brands and communicate results effectively to our clients. You’ll be planning, launching, monitoring and reporting on campaigns across digital platforms such as Klaviyo, Google and Social Media platforms such as Meta Technologies, Pinterest, and TikTok.

Responsibilities overview

• Research, brief and create paid and organic campaigns for a suite of fashion, lifestyle and FMCG brands
• Write content for SEO, Emails and social campaigns 
• Monitor campaigns daily and feedback on successes and issues to the relevant Account manager
• Update reporting dashboards, analyse and communicate results
• Support in client management and communications 

Key Responsibilities detail 

• Support the marketing team in the delivery of ecommerce strategies, including marketing, development and design. 
• Managing client communications, creation of briefs and overseeing marketing campaigns for a range of our client’s brands. 
• Attending client calls and meetings, taking robust notes and managing actions within the team. 
• Researching ideas and digital functionality based on campaign requirements. Feeding ideas back to the team and clients. 
• Creating marketing and editorial calendars, and managing clients retail activity through Asana (project management platform). 
• Supporting the senior marketing team in planning and research for quarterly client meetings. 
• Develop robust editorial calendars across the social media channels using brand guidelines, data and audience insights. 
• Write, proof, and edit social posts, blog posts, advert copy and emails, ensuring that they reflect the quality and tone of voice of the brand.
• Working with set KPI’s (goals) and reporting back on the success of activity through regular weekly, monthly and quarterly reports. 
• Use analytical data to support the evaluation of campaigns and ‘always on’ marketing activity. 
• Creation of campaign wrap-up reports.
• Assisting with the management of affiliate marketing and paid media campaigns including creating briefs, supplying assets and reporting on success.
• Support in the setup and development of any social media tools or new channels
• Ensure all campaigns adhere to relevant legal and regulatory restrictions.
• Assume responsibility for the accuracy of work, supporting relevant cross-team quality processes.
• Supporting the wider Digital Cake team with administrative tasks as required. 
• Develop personally, by keeping up-to-date with the latest digital and social trends, technologies and opportunities. 

Qualifications / Skills Required

• Bachelor's degree in Marketing or related field desirable but not required
• Good understanding of paid digital marketing concepts
• Copywriting acumen
• Strong analytical skills and attention to detail
• Passion for digital marketing
• Ecommerce experience preferable

Summary

This is an exciting opportunity to help us grow our marketing team and to be involved in a number of exciting projects.