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Our Story

Founded by retailers for retailers.

This is how we started, why we started, and how we’ve become one of the fastest growing eCommerce agencies in the UK.

Group team photo at desks
Cake team presenting ecommerce design with clients

The Early Days

Cake wasn’t built to be an ordinary agency.

With our retail background, our teams were created to provide a service that seamlessly supports the pressure of running an online business.

We understand the urgency of timely reporting and execution of tactics, but also the long-term strategic vision needed to really drive scale.

Our Vision

Cake will be your outsourced eCommerce support that feels like an in-house team.

We’ll be in the battle with you every day and we’ll never be far away when you need a sounding board or hands-on help.

Ecommerce strategy and user journey planning
Meeting at Cake Agency discussing work and talking ecommerce jargon

Partners for growth

We love making sales. It’s in our DNA as an agency and nothing makes us happier than seeing the till ring more and more for our clients.

You’ll work with dedicated teams that get to know your business inside and out and from year-round campaign launches to Black Friday madness, we’ll be by your side, monitoring performance and offering recommendations along the way. We’ll never be short of ideas when it comes to pushing your brand forward.

What's next?

Starting in 2017 as a team of 1, we are now a team of 20 passionate Cakers—experts in their area and based in Birmingham’s creative Jewellery Quarter.

We’re a fast-growing agency, but we always know where we’re going next. To take this journey with us, you need to fit the Cake mould, understanding what we do and why we do it.

Group on sofa posing and socialising

About Us

Cake team posing at lunch

Cake (formerly Digital Cake) is an agency founded by retailers for retailers. The founders have been there, done that, and sold the shoes, having set up Cloggs back in 2001 when the online world was just getting going.

Now, we have 20 years of experience we can bring to our clients, no matter whether they’re e-commerce savvy, launching a start-up, scaling an online brand, and all the things in-between.

Learn more about us

The Team

Cake team out in the wild

We’re problem solvers, creative thinkers, and innovators. Come and meet the Cakers, the special ingredient in our mix—it’s our people that make us the agency you want to turn to for e-commerce success.

With their collection of expertise across all channels and disciplines, their unique personalities, passions, and quirks, you’ll feel like you’re taking that next step for your business with friends.

Learn more about the team

Do Good

Birmingham city skyline

What does it mean to “‘do good”? For Cake, it means many things… Contributing to our local Jewellery Quarter community. Progressing towards an eco-friendly office we can be proud to call home. Inspiring and encouraging a healthy, balanced lifestyle for our team in and out of work. Sharing our knowledge and passion with the people around us—particularly focused on empowering women in the industry! That’s just the beginning.

Learn more about Do Good


Strategy session with studio

We’re always looking for creative, fun, respectful, and ambitious people. Guided by our company values, we take pride in providing a place to work hard and play hard.We offer personal development plans, an employee loyalty bonus scheme, mental health support, and so much more. The more you improve professionally and help Cake grow, the more rewards may come your way. We grow and develop together.

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"" It has been a fantastic experience working with Cake, they supported and guided us through a complete rethink of our e-commerce operation. We’ve been learning a great deal through the development phase and the team have been incredibly patient of our many many questions. We’re really pleased with our new site and I would recommend Cake wholeheartedly. ""