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it Luggage

Shopify website design & development

Shopify website design & development
it Luggage is a global luggage brand that creates innovative high-quality luggage solutions for a wide range of customers for over 40 years. Starting as luggage importers, it Luggage now design, manufacture, and distribute their wide range of luggage options across the world that always follow their founding principles - Design, Innovation, Quality and Value. Next on their agenda was to transform from being a distributor into a direct-to-consumer brand, and that’s where we came in!


  • SEO audit
  • Brand review
  • Brand visual guidelines
  • UI & UX website design
  • Shopify website development
  • eCommerce consultancy
Shopify website design & development
Total sales have increased by 63%

The Challenge

Reaping the benefits of D2C eCommerce

With global markets changing and the added uncertainty from the pandemic, it Luggage realised that they needed to take advantage of the eCommerce boom and go direct-to-consumer, but they had only ever sold directly to retailers. This meant that they had a brand that had never built any direct awareness or affinity with customers, nor did they have any owned sales channels that they could sell through, such as a website.

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The Solution

Reviewing the it Luggage brand

To successfully reach their ideal customers, our first obstacle was to help the brand resonate with their target market. To achieve this we first carried out a brand audit which allowed us to assess it Luggage’s brand foundations and visual identity. From there we worked on the development of the brand including new creative direction and visual language. With the brand ready for direct-to-consumer, we then utilised the updated visual identity to design and build a Shopify store that matched but also converted.

Developing an optimised eCommerce website

The new website was a bespoke design and build tailored towards it Luggage’s target audience, with eCommerce best practices considered throughout. To give users a high level of control and an enjoyable shopping experience, the design features multiple layers of navigation, filtering, and cross-selling, with the goal of increasing conversion - and with the launch of the website there was an immediate increase in conversion compared to their website that previously existed.

Shopify website design & development
eCommerce conversion rate has increased by 66%

The Outcome

Since the go-live of their new purpose-built website with developed branding, it Luggage have seen positive results and are happy with the performance of it all. Traffic and conversion, which are the sought-after metrics of eCommerce, have increased significantly meaning it Luggage can now sleep that bit easier at night knowing that their business is performing well and is better protected from external forces.

We work collaboratively with you to reach your ecommerce goals.

"Our new Shopify store is working well and the numbers are looking good! We've also had positive feedback from key stakeholders in the business."

Talk to us today about reaching eCommerce greatness

Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!

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