With global markets changing and the added uncertainty from the pandemic, it Luggage realised that they needed to take advantage of the eCommerce boom and go direct-to-consumer, but they had only ever sold directly to retailers. This meant that they had a brand that had never built any direct awareness or affinity with customers, nor did they have any owned sales channels that they could sell through, such as a website.
To successfully reach their ideal customers, our first obstacle was to help the brand resonate with their target market. To achieve this we first carried out a brand audit which allowed us to assess it Luggage’s brand foundations and visual identity. From there we worked on the development of the brand including new creative direction and visual language. With the brand ready for direct-to-consumer, we then utilised the updated visual identity to design and build a Shopify store that matched but also converted.
The new website was a bespoke design and build tailored towards it Luggage’s target audience, with eCommerce best practices considered throughout. To give users a high level of control and an enjoyable shopping experience, the design features multiple layers of navigation, filtering, and cross-selling, with the goal of increasing conversion - and with the launch of the website there was an immediate increase in conversion compared to their website that previously existed.
Since the go-live of their new purpose-built website with developed branding, it Luggage have seen positive results and are happy with the performance of it all. Traffic and conversion, which are the sought-after metrics of eCommerce, have increased significantly meaning it Luggage can now sleep that bit easier at night knowing that their business is performing well and is better protected from external forces.
"Our new Shopify store is working well and the numbers are looking good! We've also had positive feedback from key stakeholders in the business."
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