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Digital Marketing

The Social Slice: September Innovations

Want to stay on top of the latest social media trends? We can help you with that!

In collaboration with Social Circle, we’re here to keep you in the loop when it comes to the latest digital innovations. 

With the next event just around the corner, let’s take a look back at our September innovations roundup: 

Could Instagram be the new TikTok?

If there’s one thing you can guarantee in the world of social media, it’s replication. With each new trend, you can be sure that every social platform will find a way to adapt these new features for their own purposes. If you can get an exciting new feature on one of your favourite existing apps, then why would you download a new one that does exactly the same thing?.

This time, it’s Instagram that is looking to fend off the competition, with the platform currently working on a new toolset to rival TikTok. This new tool will be called ‘Clips’ and will allow users to record segments of videos into a single video story and will allow you to adjust the speed and timer of each clip. With TikTok claiming to have over 500million active users, it makes sense that Facebook, through Instagram, would like to capitalise on this market.

Facebook to offer new ad features to advertisers

Three new features are set to be making their way to ads in the coming months. Poll, playable and augmented reality ads will be available to allow advertisers to create more playful and immersive content in a bid to win over customers without the need for additional software development.

These new features will be rolled out under the banner of ‘Advertising You Can Play With’. Poll ads will allow users to vote between two options and can give advertisers more insight into what their customers want to see. Playable ads, in comparison, will allow advertisers to create gamified content, and AR ads will let consumers interact with brands through their smartphone camera.

These new updates reflect a movement towards content that allows audiences to also be content creators and a shift away from simply marketing at people.

Facebook x Rayban

As far as brand collaborations go, this new project from Facebook is one that we’re going to be keeping a keen eye on over the next few years! Facebook is currently working with RayBan on a pair of glasses which have been codenamed ‘Orion’ and are being designed with the intention of replacing smartphones.

These augmented reality glasses are being created out of the Facebook Reality Lab, who have sought a partnership with Raybans parent company, Luxottica, to get this new product out to consumers between 2023-2025. This product will allow users to take calls, show information using a small display, and Livestream their vantage point to social media friends and followers. At present, Facebook is working on a way to reduce the size of these glasses to a wearable size that consumers will be happy to wear. 

Facebook is introducing collaborative stories for public figures

In a bid to help public figures use Facebook to reach new audiences, engage with their communities and reach new audiences, the platform has recently started to test out a new function which will allow multiple public figures to contribute to the same Facebook Story during specific events.

This new function will help public figures increase their reach and engagement as users that do not yet follow their accounts, but are following the Facebook Story, would be able to view their content when clicking on these collaborative stories. Another feature that public figures will have access to is a fan reply sticker, which will enable them to create calls-to-action and prompts for followers to encourage them to engage with this content. These replies can then be reshared within the Story.

Is Facebook about to read your mind?!

Facebook has reportedly spent over $500 million purchasing a mind-reading technology startup! The company in question, CTRL-Labs, make wristbands that are said to decode electrical signals from your brain and in theory will allow you to control a computer using just your thoughts.

As Facebook isn’t currently in the consumer electronics business, it is believed that they may be using this tool as a new way to gather user data. However, with a varied history and reputation when it comes to data privacy, many Facebook users aren’t particularly happy with this news.

Facebook is looking to crack the teen market with new apps

For a while, Facebook has been trying to tackle the teen market and has recently launched two new apps to try and increase their popularity with this demographic. The first of these apps, ‘Bump’, will be a matchmaking app designed to connect students from the same school. The second app is called ‘Aux’ and will integrate with Spotify and Apple Music to let users listen to the same music with their friends.

However, since being released in August, both apps have failed to draw in more than 1,000 downloads and Aux has already been removed from the App Store. But according to Facebook, this is by design, as these kinds of apps will be shut down if they are found to not be useful to people.

LinkedIn will help you ‘find an expert’ with their new functionality

LinkedIn has recently added a new function to their platform with a new post option that allows a user to put out a call for help from experts. This new feature seeks to simplify the process of finding relevant freelancers and professionals that work within your industry.

With this new tool, LinkedIn is shifting the focus towards helping freelancers find work opportunities. It also means that you will easily be able to find relevant specialists to connect to from your industry.

Social Circle will be back for their next event, a Halloween special, on October 31st at Digital Cake HQ. Click here to book your tickets if you fancy meeting the team, handing out with awesome social media people and learning something new!

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.