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Digital Marketing

Social innovations to watch out for | October 2021

Social media never stops evolving, and each new month welcomes brand-new updates across all of the beloved social media platforms. For your brand or clients, you need to know about them… Here are our favourite innovations for October 2021.

1. TikTok tests new ‘pin’ feature

TikTok is currently testing a new feature that will allow its users to pin selected videos to the top of their profile. Whilst this is not a major change to the platform itself, it is following in the footsteps of many other social platforms that already hold this feature, allowing social media managers and users more control as to how their content is displayed and pushed to their audience.

Iphone screen showing instagram profile

The example above, which was posted by Sam Schmir, showcases what this new feature looks like and will allow you to pin up to three clips across the top line of your profile. This is another strategic opportunity to control and showcase the content you want to reach your audience first.

2. Is this the end of LinkedIn stories?

Sadly yes… after Twitter also announced its decision late last month, LinkedIn has followed their way and is also no longer hosting stories across its platform. Stories will be removed by the end of September as they begin to work on a new feature.

As explained by LinkedIn:

“We introduced Stories last year as a fun and casual way to share quick video updates. We’ve learned a ton. Now, we’re taking those learnings to evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational. We want to embrace mixed media and creative tools of Stories in a consistent way across our platform, while working to integrate it more tightly with your professional identity.”

Will you be missing the stories feature?

3. Twitter tests topic-based communities

Twitter is currently testing a new feature called ‘Communities’, which allows its users to share tweets to a selected group of users based on topics of interest.

As explained by Twitter:

“Twitter Communities were created to give people a dedicated place to connect, share, and get closer to the discussions they care about most.

screenshot of Twitter post

They understand that not every conversation is for everyone, and hope this new feature can help filter to give users a more direct and personalised experience. The new micro features within this community feature, such as being able to directly tweet to that ‘community’ over exposing it to your whole following, will be a way of directing content to the right people.

4. Instagram is working on a new feature to convert Stories to Reels

In a bid to grow Reels, Instagram is currently testing a new “Stories Montage”, which will allow its users to convert their Instagram Stories into Reel video clips. It will allow you to choose the relevant stories you wish to feature and put them together for you, finalising it with allowing the options to add relevant audio.

Instagram post

5. Are you attending TikTok world?

As TikTok only continues to grow, becoming more influential by the day, many brands are looking to integrate into this platform to support their marketing focuses.

However, with all social platforms, innovations seem to come on a weekly basis, meaning it can be a tough job to keep up to date with all the latest strategies and tactics.

To help its business users feel up to date on what TikTok can offer, they are hosting a virtual event “TikTok World”, where SMB’s can connect, engage and learn. The event will showcase innovative products to come, partner solutions and sharing their 2022 product vision with the world. For those of you wanting a sneak peek, an agenda can be found below.

Screenshot of TikTok post

This event will be held on Tuesday the 28th of September where two of our marketing team will be attending to freshen up their TikTok knowledge, so keep your eyes peeled, as a blog post will be coming soon to share the knowledge.

Interested in how one (or more!) of these social media innovations could help your brand reach more people on social media? Bring Digital Cake into the mix and send us a message.

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Liberty Mason

Junior eCommerce Account Executive

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Digital Cake has given control and structure to a brand that was growing quicker than we ever expected. In doing so, they’ve also become an extension of the Bad Monday team.

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Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.