Social Media

Social innovations to watch out for | March 2022

Social media never stops evolving and each month welcomes brand new updates across all of the most popular platforms. Whether it’s for your brand or your clients, your business will benefit from keeping in the loop with the latest updates. 

Social media never stops evolving and each month welcomes brand new updates across all of the most popular platforms. Whether it’s for your brand or your clients, your business will benefit from keeping in the loop with the latest updates.



1. Instagram adds ‘like’ functionality to Stories

Instagram has recently added a new social innovative way for users to engage with Stories content with new ‘like’ functionality enabling you to like any story in your feed and let the creator know you’re enjoying their content.



Head on Instagram Adam Mosseri took to Twitter to share this news explaining “Likes on stories are private and do not have counts. Rather, they appear as hearts next to people’s handles in your Stories view sheet. 🙏🏼”  You will now find a heart icon at the bottom of your Stories view in the app, which when tapped will send the creator the love in their story insights instead of their DMs.



2.   Snapchat launches new Ticketmaster map layout

To help connect users with events, Snapchat has launched an all-new way to help discover live events created in partnership with Ticketmaster.



This feature is activated via the toggle at the top right of the map screen and will show all events that Ticketmaster has listed nearby. Users will be able to swipe through events and share with connections in the app or even buy tickets in the stream.



 



As explained by Snapchat:






Will you be checking it out?



3. Pinterest adds new AR feature

Pinterest is taking AR shopping to the next level with an all-new ‘AR furniture placement’ tool, enabling users to virtually place furniture in their homes.



As explained by Pinterest:



“This is our latest step in bringing together the worlds of augmented reality and shopping on Pinterest as people seek more immersive online experiences that help them make purchase decisions from the comfort of their home. Try-On for Home Decor makes it possible to envision home decor and furniture items in your home and “try before you buy” from premier launch partners.”



This new innovation is exciting as this opens up the door to many other exciting opportunities such as virtual clothing try on’s, and beyond!



4. Meta launches Facebook reels to all users

Already available to some users, Meta is now making Facebook Reels available in 150 more regions with the new Reels display being present at the top of users’ feeds, in a bid to compete with other popular short-form platforms such as TikTok.



This new feature will include a remix of functionality to encourage trend engagement while creators will also be able to post Facebook Reels up to 60 seconds in length, in line with the Instagrams Reel extension launched in July 2021. Users will be able to share publicly posted Reels to their Stories, adding even more engagement potential to their journey.



5. Twitter tests new ‘Article’ option

Could long-form be coming to Twitter? For a while, Twitter has been trying to work out the best way to enable people to share expansive comments in the app, which many currently do via screenshots of their notes.



 



A new test tweet was spotted by reverse engineering expert Jane Manchun Wong, showing that Twitter is currently working on a new option called ‘Articles’ which appears to provide a means to create blog post-like content to then be shareable via Tweet. While it’s still unclear as to how that would be, it is definitely being developed.



Interested in how one (or more!) of these social innovations could help your brand reach more people on social media? Bring Cake into the mix and send us a message.


Liberty Mason

Author

Liberty Mason

Junior eCommerce Acount Executive