Close Cookie Preference Manager
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More info
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Made by Flinch 77
Oops! Something went wrong while submitting the form.
Cookies Preferences


Social innovations to watch out for | January 2022


Social media will never stop evolving, and every month welcomes brand-new updates across all of the most popular platforms. Whether it’s for your brand or your clients, your business will benefit from keeping in the loop with the latest updates.

1. Meta opens up simplified AR creation tool

To encourage more creators in the world of AR, Meta opens up a simplified AR creative tool ‘Spark AR Go’ in closed beta, enabling anyone to create their own AR effects for Instagram within the Spark AR Go app.

As explained by Meta:

“Spark AR Go is an iOS app designed to let creators whose first mediums may be something like photography, memes, art, or video express themselves and their perspectives through AR. Creators will be able to extend their personal brands, assets, and creative vision to fans in new ways – like with custom AR quizzes, unique background replacement, or a one-of-a-kind makeup look.”

Spark AR Go includes built-in templates, switch-and-slide tools and many other options to provide an easy AR creation. Meta hopes that by providing an easier alternative to AR creation more people will be encouraged in AR creation. Will you be giving it a go?

2. New Twitter auto captions

Earlier this month Twitter announced a new auto-caption feature for all video uploads, providing users more ways to consume content on the platform, the latest in their accessibility advancements. Android & IOS users will have auto-captions shown on muted Tweet videos, with web users having to use the “CC” button to switch them on or off. This new feature will be available in 37 languages and while translation is not yet available, this tool is currently in development, so expect to see that soon!

3. Pinterest adds option to reply to comments with idea pins

Idea pins are evolving with Pinterest adding a new feature that allows its users to reply to a comment with an idea pin. This seems likely to be a strategic move after Instagram announced that its users can use reels to reply to comments, showing similar functionality.

However, the idea for video replies can be argued to have come from TikTok after the platform added video replies back in May, which proved to be a great success due to the quickness and ease it provided.

4. Instagram tests new ‘Dancify’ feature which automatically syncs music and video in reels

Instagram tests a new feature that will allow users to sync videos automatically with music to create seamless video blending for their Reels, as discovered by app researcher Alessandro Paluzzi.

It can be suggested that this also comes from the back of TikTok with their ‘auto-sync’ feature. The automated process aims to provide users with an easy experience of video editing, with hopes to encourage more users to make use of the reel function.

This feature is only in testing and has not yet been released, with many changes being possible before its launch. Keep a lookout for this  ?

5. Pinterest appoints new video editing app

Pinterest appoints a new video editing app Vochi which will allow users to easily add effects to their clips.

As explained by Pinterest:

​​“Today we’re announcing that we’ve acquired Vochi, a video creation and editing app focused on democratizing quality tools for creators. Acquiring Vochi is part of our commitment to helping creators bring more quality video content to Pinterest. Having more inspiring content can provide Pinners with more ways to watch, make and shop creator ideas.”

This new feature aims to make your videos stand out in feeds by using these new effects and visual features. For now, Vochi will continue to be available as a stand-alone app, however, who knows that this collaboration could hold.

Interested in how one (or more!) of these social innovations could help your brand reach more people on social media? Bring Cake into the mix and send us a message.

Photo of Liberty smiling

Liberty Mason

Junior Ecommerce Account Executive

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.