Close Cookie Preference Manager
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More info
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Made by Flinch 77
Oops! Something went wrong while submitting the form.
Cookies Preferences

Affiliate Marketing

Content Jokers Giving Content a Bad Name


Don’t get me wrong, I love affiliate marketing. But some of these sites are just killing good content with an overwhelming amount of in yer face ads.

The two big no no’s which are driving me crazy are;

1. Jumpy Bits – You’re trying to scroll down and carry on reading, however the page has now loaded with more ads and now you don’t know where you’ve left off and where the next sentence begins.

2. Clicking in Error – ARGH, I have tried to click “next page” but rather than hitting what I though I was, the ad is designed to look like part of the article and now I’m looking at “How sexy girls are making millions in your area”.

But how do we get this change? Does this all fall under the fake news? Everyone just wants the clicks now, they aren’t bothered about the reader making it past that page. It’s incredibly frustrating and I secretly hope that someone somewhere cleans up the internet of all this tripe. It’s a bad experience, why do we have to put up with this.

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.