This year, Brits plan to spend an estimated £4.8 billion on Black Friday and Cyber Monday purchases, according to the latest research by Finder.
Here at Cake, we’ve been helping our eCommerce clients prepare for Black Friday for months. We’ve made the relevant development changes to their websites, ensured their customer acquisition strategy is top notch, and their creative campaign is thumb-stopping.
But if you’re reading this post and don’t feel like you have everything in hand by now, fear not, we’ve got your last-minute checklist covered in this blog.
Whilst your store’s online presence is highly important, it’s unlikely that you’ll be able to make major design or functionality changes this close to Black Friday. However, there are still plenty of smaller changes and preparations you can make, even with a week to go!
The biggest shopping days of the year are almost here so let’s get your ducks in a row before it’s too late. Here’s our last-minute checklist for eCommerce merchants…