First thing’s first – what’s your offering? For a successful Black Friday campaign ascertaining your value proposal is crucial
Check your site speed, review some high-traffic landing pages and think about the customer experience on those pages
Have you considered a Black Friday theme for your website? A lead banner image, countdown page, notification bar, and badges will draw attention to upcoming savings
Design – have you considered collateral to go within your packaging?
Black Friday often means a lot of new customers, make sure you have an up-to-date welcome flow in place to help initiate these new customers to your brand (these updates can then all go live at one time)
Does your website have a wish list? Get people to add to their wish list before the discount goes live so they can checkout easily on the day
Delivery – have you considered extending your returns policy over this period to put buyers at ease and encourage them to convert at checkout?
Ever thought about browser notifications? Add these to your website now to get customers opted in so you have another method of communicating your Black Friday deals
If you work with influencers it’s worthwhile reaching out to your relevant influencer tribe to optimise your engagement
Consider setting up payment options such as Klarna, Clearpay & Zip – if you have an Easy Announcement Bar this is the perfect place to highlight to your customers
Take charge of your affiliate marketing by booking publishers in advance and continue building relationships in the run up
Feeds are your best friend for Black Friday, all advertising platforms use feeds so make sure yours are working correctly. Make sure your feeds are optimised and ready to show your offers when they launch.
We’ve worked with the team at Cake for years. They are an extension of our team, have supported our growth and kept us up to date in an ever-changing industry. We look forward to continuing our journey together!
CEO & Founder
Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.
Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.