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Digital Marketing

Andy Brown joins Cake Agency as Non-Executive Director

Earlier this year, we announced the appointment of Andy Brown as Non-Executive Director. The new appointment follows a successful year for us as an agency, with sales increasing by 80% in the last 12 months and trebling over the last three years.

Andy will work alongside directors, Chris and Cheryl Thomas, Kirstie Smith and Luther Spicer, to provide transformative support and strategic growth planning as we focus efforts on evolving our products and services to help retailer clients.

As an agency founded by retailers, for retailers, we are proud to have more than doubled our employee headcount in the last 12 months. With over 30 years working in creative service businesses as a founder, agency head, advisor and coach, Andy has come onboard to help Cake realise its ambitious growth plans, having previously shaped the growth strategy of other category-defining agencies including Essence and agenda21.

Commenting on his new role, Andy Brown, said:

“The success of Cake has been built on a unique understanding of the rapidly evolving needs of retailers in a digital-first age. In our early discussions I was asked how we could integrate their desire to ‘do good’ into the business planning. Who wouldn’t be excited at the prospect of working with a successful, disruptive and purpose-led organisation like Cake? It’s a pleasure to be working with the leadership team.”

Chris Thomas, CEO and Founder at Cake, commented:

“This is such an exciting time for Cake, and we’re so pleased to have Andy on board to help us further strengthen the team and help take the business to the next level. The last three years have flown by and we’ve achieved so much. We’re now more ambitious than ever and we can’t wait to drive the business forward with Andy’s expertise. We’ve carved a great place for ourselves in the digital marketing sector and now it’s time to build on the foundations we’ve laid.”

Following a milestone year which saw us make almost £1 million in sales, we continue to put Birmingham at the forefront of what we do, working with a number of homegrown Midlands brands including Birmingham Museums Trust, Dancing Leopard, P&Co and 304 Clothing, as well as on the map for innovative digital marketing.

Chris Thomas


Chris Thomas

CEO & Founder

Chris has been at the forefront of eCommerce and a pioneer of online retailing since the early 00s. A 5-time Drapers Award winner, Chris has extensive experience in developing fashion brands online.

Chris founded Cake in 2016. Based in Birmingham, with offices nationwide, Cake specialises in helping fashion brands understand their market online and then helps to develop appropriate strategical direction to achieve their plan, all backed by his 20 years of operating in the retail market.